My professional experience

I help brands transform complex behavioral and social data into clear, actionable insights that drive strategy, growth, and decision-making. With 8+ years leading analytics functions in media and entertainment, I bridge the gap between data and business needs—bringing structure, clarity, and compelling storytelling to every project.

At CBS, I built and led the company’s social analytics team from the ground up - hiring and managing analysts, establishing reporting systems, and delivering insights across Entertainment, News, and franchise teams. I also worked with executives to direct thought-leadership initiatives, alternative data integrations, and organization-wide qualitative research. 


Before CBS, I led social marketing and analytics at Bleecker Street Media, overseeing targeted digital campaigns for 15+ film releases, translating performance data into strategic recommendations for leadership, and managing vendor and agency relationships. Earlier at Comscore Social, I managed analytics and client success for 45+ media and agency accounts, producing custom reports, training clients, and collaborating cross-functionally to enhance products and workflows.

Past Employment Include

Comscore Social

Y&R Advertising

Bleecker Street Media

CBS / Paramount

What I Offer

I offer a range of analytics & strategy services to meet the needs of every client. Please reach out if you have a need or interest that isn’t listed here - I’d love to work with you!

    • Social performance reporting & insights

    • Audience analysis + segmentation

    • Brand/genre/content performance deep dives

    • Competitive + trend tracking

    • Recommendations tied directly to business strategy

    I partner with teams to decode social and behavioral data, turning fragmented signals into strategic narratives that improve content performance, audience understanding, and marketing effectiveness. I combine deep analytical expertise with creative communication to deliver insights that resonate with decision-makers and generate real impact.

    • End-to-end analytics projects

    • Survey design + concept testing

    • Qualitative + quantitative insights

    • Synthesizing data across multiple sources

    • Insight translation sessions for leadership teams

    • Full social strategy for campaigns

    • Paid + organic optimization

    • Creative insights based on behavioral data

    • Measurement frameworks for marketing teams

  • Flexible, expert advice when you need it. Book hourly support across a range of topics—from planning to problem-solving. This focused consultation will help clarify your goals, map out next steps, and identify opportunities for growth.

    • Training teams on dashboards + syndicated tools

    • Storytelling with data for marketers

    • Leadership insight briefingsdescription

Capabilities & Case studies

Please reach out for a copy of my capabilities deck & examples of my past work!